Warren Green & Associates Brings Sustainable Tourism Portfolio to the Forefront by Naming Trip Whisperer as Agency of Record
Warren Green, leading Africa sustainability expert and founder of Warren Green & Associates, has been providing bespoke representation to a curated collection of properties across Southern Africa, Central America and South East Asia for 16 years. Now, Green is adding public relations to the agency’s services by teaming up with Trip Whisperer Agency, founded by veteran travel publicist Jessica Parker. As an extension of Warren Green & Associates, the team will elevate the important work the portfolio is doing in the sustainable travel space by amplifying their efforts among travel advisors and consumer audiences.
Warren Green said, “As tourism returns in droves, it's more important than ever that we prioritize thoughtful travel that minimizes our impact on the environment and supports the communities in the destinations we visit. We want to safeguard the world’s most precious places for many generations to come.”
The partnership will create ongoing opportunities to reach a broader audience through top publications in North America for ARP Africa, Bushcamp Company (Zambia), Kwando Safaris (Botswana), Lemala East Africa, Palast Tours & Travel (Rwanda), Sabi Sabi Private Game Reserve (South Africa), Secluded Africa (Kenya), Sun Africa Expeditions (Uganda), White Pearl Resorts (Mozambique), and Wild Horizons, Elephant Camp & Old Drift Lodge (Zimbabwe). Returning to the portfolio this summer is Aurora Travel Asia, which will serve travel throughout the South East Asian region.
The various partners have new developments and incredible existing products that the world needs to know about. Publicity is an instrumental part of telling their story to the right audiences.
“Between our passions for the planet and specialty in sustainability clients, we are primed to make a positive difference. Our relationships and understanding of the media help us serve this already incredible portfolio. It makes our jobs easier when you’re proud of who you represent,” said Parker.
The partnership will kick off just in time for the industry’s annual Indaba event in South Africa May 13-16, 2024.